It happens every now and then. You may come across a page that is “Under Construction.” It used to be a common phenomenon, but the incidence has been dwindling steadily since its heyday back in the late 1990s. (There are more “Under Construction” search results than ever, but that is due to the much higher number of sites online.)
Our advice: Try to avoid the “Under Construction” scenario. If your site is undergoing developments, try to place a small and positive remark such as “Soon, we’re making some big changes at our site. Keep your eyes open for a new layout and features!” If you must put up a notice, do NOT date the time you went down. What if your site is developing longer than you anticipate? It may end up making your company look bad.
The sitcom The Office portrays a paper-selling business that is struggling with a new direction in their company: going online. In the clip below, Regional VP Ryan Howard is pitching a new business-to-business site (although he throws around the elaborate phrase “business-to-business website interface”). Judging from this clip, the company website may benefit just a wee bit from a new update:
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