The Executive’s Guide to Marketing on the Internet
Email is still one of the best ways to reach and maintain relationships with customers. As stated before, it’s one of the more traditional online routes you can use in reaching out to the baby boomer set.
Let’s say, though, that after growing a big enough mailing list, you’re noticing a lower open rate. What if your emails were being sent to the spam bin? Egads, are you considered a spammer?!
Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over?
The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves. Continue reading ‘Baby Boomers and Social Networking’
You might be feeling correct whenever you write “email” by its traditional spelling “e-mail.” But did you know that many consider the hyphen to be superfluous and anachronistic? In fact, some resent the hyphen so much that they have a petition against it. Today, the more appropriate spelling of web-based terms tends to avoid hyphens and combine two words together (see “online,” “website,” and “blog”).
Dictionaries like Webster’s still use the hyphen in “email,” but that may change soon. Continue reading ‘Copywriting Tip: Drop the Hyphen… Words, Unite!’
You can thank the iPhone for really catapulting mobile Internet access. Forget the touch screen or multilateral capabilities - it’s all about the Web! For people who are idle and yet on the go (on public transportation, waiting in a long line, etc.), there are worse ways to pass the time than online browsing. Continue reading ‘A Primer on Mobile Web Advertising (Part 1)’
Considering how much energy computers can use up, it’s surprising to see how using the Internet can have an environmental benefit to it. Yet, there is a great deal of evidence to support that it does.
The most obvious upside is that the Internet saves paper. Much has already been commented on the extreme waste of junk mail. According to Forest Ethics, the amount of junk mail produced per year uses up 96.7 billion gallons of water and is equivalent to the carbon emissions of 3.5 million cars. Forest Ethics also notes that the recent years only saw an increase in junk mail, from 90.5 billion pieces in 2003 to 103.5 billion pieces in 2007. (It should be noted that catalogs are a problem as well, as many of them are ignored and tossed away.) Continue reading ‘Why Internet Marketing is Good for the Environment’
