The Executive’s Guide to Marketing on the Internet
Email is still one of the best ways to reach and maintain relationships with customers. As stated before, it’s one of the more traditional online routes you can use in reaching out to the baby boomer set.
Let’s say, though, that after growing a big enough mailing list, you’re noticing a lower open rate. What if your emails were being sent to the spam bin? Egads, are you considered a spammer?!
Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over?
The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves. Continue reading ‘Baby Boomers and Social Networking’
The identify theft protection company, LifeLock, took a risk with its marketing campaign: CEO Todd Davis happily revealed his social security number in a number of print ads and on the company website. The angle was that Davis was so confident about his company’s abilities that he could broadcast his personal information without negative repercussions. Well… Continue reading ‘How to Make Online Customers Trust Your E-Commerce Site’
In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character. Continue reading ‘Visible Shops Goes Meta’
You can thank the iPhone for really catapulting mobile Internet access. Forget the touch screen or multilateral capabilities - it’s all about the Web! For people who are idle and yet on the go (on public transportation, waiting in a long line, etc.), there are worse ways to pass the time than online browsing. Continue reading ‘A Primer on Mobile Web Advertising (Part 1)’
