Hiring The Internet

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool.

OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting development for online marketers. Obviously, there’s some business sense for Google, the most popular search engine, to offer up web analytics services.

Continue reading ‘How Google’s Ad Planner May Affect User Privacy’

In case you didn’t know yet, telecommunications companies are briskly working on taking over the world. Or at least hijacking every moment of your life at any location. Their latest step? Making sure you choose them for your mobile web usage.

Last month, we let you in on one of Google’s ongoing projects: Android. Last November, Google and the Open Handset Alliance, a coalition of over 30 technology and mobile companies, announced that the release of the first open and free mobile Internet platform would occur some time in the second half of 2008. Not that we’re midway through the year, Google has bad news: Android won’t hit the markets until the fourth quarter… at the earliest. Continue reading ‘How Phone Companies Are Affecting Mobile Web Developments’

For some time now, Microsoft has been making hints and/or threats about providing really serious competition for Google’s search engine. Its recent failed merger with Yahoo!, however, seemed to dull their prospects. But they’re bouncing back in unexpected ways. Continue reading ‘A Usurper to the Google Throne?’

The identify theft protection company, LifeLock, took a risk with its marketing campaign: CEO Todd Davis happily revealed his social security number in a number of print ads and on the company website. The angle was that Davis was so confident about his company’s abilities that he could broadcast his personal information without negative repercussions. Well… Continue reading ‘How to Make Online Customers Trust Your E-Commerce Site’

Previously, we covered the basics on mobile web advertising. Today, we’ll go over the great next step in mobile internet: Android.

Android is an SDK (software development kit) to offer the first completely free mobile web platform. Based on the Linux operating system, Android is currently under development by Google and the Open Handset Alliance (some other members include Sprint, T-Mobile, and Motorola). From a business point of view, the new SDK provides competition for Apple (iPhone) and Microsoft (Windows Mobile). The representatives for both companies were very tactful in their responses to the announcement of Android back in November 2007. Other manufacturers may attempt an alliance. It is possible that Samsung Electronics and LG Electronics will try out Android on their devices later in the year. Continue reading ‘A Primer on Mobile Web Advertising (Part 2)’