Hiring The Internet

Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over?

The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves. Continue reading ‘Baby Boomers and Social Networking’

This is Part 2 of our Primer on Social Media Marketing - How to Get Started.

With the first step in our primer, we have established what Social Media is, and all the forms it may take on the Internet. Now, we’ll take you through some pointers on how social media marketing is implemented. As applications multiply by the day, we can’t list all methods, but here are some essentials. Continue reading ‘Primer on Social Media Marketing (Part 2)’

Part 1 of our Two-Part Primer on Social Media Marketing

Facebook. Flickr. YouTube. Wikipedia. MySpace. Last.fm. Yahoo! Groups. Second Life. Twitter. Message boards. Wikis. Forums. Blogs!

So much Internet usage nowadays revolves around these various applications, technologies, and formats. What do they have in common? They’re all a part of the Social Media phenomenon, which grows at a monstrous rate. And it would only be expanding so vigorously if someone was making money off of it. Continue reading ‘Primer on Social Media Marketing (Part 1)’

Many web applications nowadays are all about truncating activities and taking up less time. Blogs are as common as grass nowadays, but some smart developers created a condensed version of the common medium: microblogging! Continue reading ‘Good Things, Small Packages: Microblogging at Pownce’

You might be feeling correct whenever you write “email” by its traditional spelling “e-mail.” But did you know that many consider the hyphen to be superfluous and anachronistic? In fact, some resent the hyphen so much that they have a petition against it. Today, the more appropriate spelling of web-based terms tends to avoid hyphens and combine two words together (see “online,” “website,” and “blog”).

Dictionaries like Webster’s still use the hyphen in “email,” but that may change soon. Continue reading ‘Copywriting Tip: Drop the Hyphen… Words, Unite!’